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The Lip and Cheek That Lives on Your Phone
A magnetic lip and cheek compact that sticks to your phone. Inside HOMURE, the Korean beauty brand behind K-beauty's newest trend.
The Unexpected New Stop on the K-Beauty Itinerary
The Unexpected New Stop on the K-Beauty Itinerary From pharmacist consultations to curated skincare, pharmacies are taking on a surprisingly new role in K-beauty. For a...
Collagen Banking Is Booming. But What Are We Actually Saving?
Collagen Banking Is Booming. But What Are We Actually Saving? The beauty industry has turned prevention into its newest anti-aging strategy. There is just one catch:...
Olive Young Brought 19 Brands to Sephora, and a New Way to Discover K-Beauty.
Olive Young Brought 19 Brands to Sephora, and a New Way to Discover K-Beauty. For years, discovering the best of K-beauty meant knowing where to look. ...
Glass Skin, Meet Glass Teeth: Inside "Tooth Makeup," K-Beauty's Next Big Thing
Glass Skin, Meet Glass Teeth: Inside "Tooth Makeup," K-Beauty's Next Big Thing Korea taught the world to covet glass skin. Now it has designs on your...
Daiso's Apgujeong Dosan Mega-Store: The $1 K-Beauty and Wellness Powerhouse Reshaping Luxury Seoul
Daiso's Apgujeong Dosan Mega-Store: The $1 K-Beauty and Wellness Powerhouse Reshaping Luxury Seoul Korea's famous bargain store just dropped a warehouse-sized flagship in the heart of...
The Serum You Slice: Wonder Bath's Most Inventive Idea Yet
The Serum You Slice: Wonder Bath's Most Inventive Idea Yet Wonder Bath turned a serum into a solid jelly you shave into sheets. It is the...
Seoul on Sunset: Inside Olive Young's First American Festa
Seoul on Sunset: Inside Olive Young's First US K-Wellbeauty Festa 2026 A whole neighborhood of Seoul, rebuilt in a convention hall. 55 brands. 100,000 people in...
Cool Head: K-Beauty Just Made Sunscreen for Your Scalp — and It's the Smartest Category of the Summer
Cool Head: K-Beauty Just Made Sunscreen for Your Scalp and It's the Smartest Category of the Summer The skinification of the scalp has reached its logical...
The Vitamin You Wear: Inside the Patch Boom Taking Over K-Wellness
The Vitamin You Wear: Inside K-Wellness's Next Big Thing A sticker that promises your supplements without the pill has become K-wellness's most photogenic new object. Why...
It's 42°C in Korea and Your Scalp Is Cooking — Meet the Scalp-Science Brand Built for This
It's 42°C in Korea and Your Scalp Is Cooking — Meet the Scalp-Science Brand Built for This As Korea logs its hottest days in over a...
The Pharmacy as Destination: Inside Optima Wellness Museum — and the Bet That Could Reshape K-Beauty Retail
The Pharmacy as Destination: Inside Optima Wellness Museum — and the Bet That Could Reshape K-Beauty Retail With AI skin scans, custom vitamins and a pharmacist-as-curator,...
From 25 Steps to Skit: How Irene Kim Grew Up With K-Beauty
From 25 Steps to Skit: How Irene Kim Grew Up With K-Beauty The model who once demonstrated a dizzying 25-step routine for Vogue built its polar...
Drinking Olive Oil for "Glass Skin"? Inside Korea's Viral K-Wellness Obsession
Drinking Olive Oil for "Glass Skin"? Inside Korea's Viral K-Wellness Obsession If you spend any time on social media right now, you'll see influencers drinking extra...
The Lip and Cheek That Lives on Your Phone
A magnetic lip and cheek compact that sticks to your phone. Inside HOMURE, the Korean beauty brand behind K-beauty's newest trend.
The Unexpected New Stop on the K-Beauty Itinerary
The Unexpected New Stop on the K-Beauty Itinerary From pharmacist consultations to curated skincare, pharmacies are taking on a surprisingly new role in K-beauty. For a...
Collagen Banking Is Booming. But What Are We Actually Saving?
Collagen Banking Is Booming. But What Are We Actually Saving? The beauty industry has turned prevention into its newest anti-aging strategy. There is just one catch:...
Olive Young Brought 19 Brands to Sephora, and a New Way to Discover K-Beauty.
Olive Young Brought 19 Brands to Sephora, and a New Way to Discover K-Beauty. For years, discovering the best of K-beauty meant knowing where to look. ...
Glass Skin, Meet Glass Teeth: Inside "Tooth Makeup," K-Beauty's Next Big Thing
Glass Skin, Meet Glass Teeth: Inside "Tooth Makeup," K-Beauty's Next Big Thing Korea taught the world to covet glass skin. Now it has designs on your...
Daiso's Apgujeong Dosan Mega-Store: The $1 K-Beauty and Wellness Powerhouse Reshaping Luxury Seoul
Daiso's Apgujeong Dosan Mega-Store: The $1 K-Beauty and Wellness Powerhouse Reshaping Luxury Seoul Korea's famous bargain store just dropped a warehouse-sized flagship in the heart of...
The Serum You Slice: Wonder Bath's Most Inventive Idea Yet
The Serum You Slice: Wonder Bath's Most Inventive Idea Yet Wonder Bath turned a serum into a solid jelly you shave into sheets. It is the...
Seoul on Sunset: Inside Olive Young's First American Festa
Seoul on Sunset: Inside Olive Young's First US K-Wellbeauty Festa 2026 A whole neighborhood of Seoul, rebuilt in a convention hall. 55 brands. 100,000 people in...
Highlights
Read All Articles
The Vitamin You Wear: Inside the Patch Boom Taking Over K-Wellness
The Vitamin You Wear: Inside K-Wellness's Next Big Thing A sticker that promises your supplements without the pill has become K-wellness's most photogenic new object. Why...
It's 42°C in Korea and Your Scalp Is Cooking — Meet the Scalp-Science Brand Built for This
It's 42°C in Korea and Your Scalp Is Cooking — Meet the Scalp-Science Brand Built for This As Korea logs its hottest days in over a...
The Pharmacy as Destination: Inside Optima Wellness Museum — and the Bet That Could Reshape K-Beauty Retail
The Pharmacy as Destination: Inside Optima Wellness Museum — and the Bet That Could Reshape K-Beauty Retail With AI skin scans, custom vitamins and a pharmacist-as-curator,...
From 25 Steps to Skit: How Irene Kim Grew Up With K-Beauty
From 25 Steps to Skit: How Irene Kim Grew Up With K-Beauty The model who once demonstrated a dizzying 25-step routine for Vogue built its polar...
