{"title":"Beauty of Joseon","description":"\u003cp\u003eDrawing from the rituals of the Joseon dynasty, Beauty of Joseon combines traditional Korean ingredients with modern formulation science. Heritage-inspired skincare with one of the highest repurchase rates on Hwahae.\u003c\/p\u003e","products":[{"product_id":"beauty-of-joseon-relief-sun-rice-probiotics","title":"Relief Sun : Rice + Probiotics (SPF50+ PA++++)","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003e\u003cspan data-sheets-root=\"1\"\u003eThe Hanbang Modern Classic\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-sheets-root=\"1\"\u003eBeauty Of Joseon Relief Sun : Rice + Probiotics is a viral global sensation that actually lives up to the noise. Formulated with 30% Rice Extract and grain-derived Probiotics, it nourishes and strengthens the skin barrier while defending against UV rays.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eWhy it’s a Real Gem: \u003c\/strong\u003eIt is the quintessential \"Popular, but Proven\" choice. Its creamy, luxurious texture mimics a high-end moisturizer, leaving a dewy \"glass skin\" finish with absolutely no white cast or chemical scent.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eBest For: \u003c\/strong\u003eDry to combination skin types and those looking for an elegant SPF that doubles as their morning moisturizer.\u003c\/span\u003e\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":47933769875704,"sku":"10255019036","price":18.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0786\/5804\/4152\/files\/139_bb7d0bd3-f841-4a91-bd66-3482e6a7e58d.png?v=1773213752"},{"product_id":"beauty-of-joseon-calming-serum-green-tea-panthenol","title":"Calming Serum Green Tea + Panthenol","description":"\u003cp\u003e\u003cstrong\u003eThe \"Peace-Treaty\" Soothing Serum\u003c\/strong\u003e\u003cbr\u003eThis is the high-performance \"Skin-Buffer\" designed to physically quiet the storm of irritation. The Beauty of Joseon Calming Serum is more than just a liquid—it’s a modern revival of traditional Hanbang (herbal medicine) wisdom. By combining a massive concentration of Green Tea with a structural dose of Panthenol, it physically \"extinguishes\" internal heat and stabilizes a reactive barrier. It is specifically designed to work as a \"Liquid Bandage\" for skin that feels tight, itchy, or visually flushed.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy it’s a Real Gem: \u003c\/strong\u003eIt’s a \"Sensitivity-Shielding Base.\" While many serums focus on active correction, this formula prioritizes \"Restorative Calm.\" It features a light, slightly viscous texture that physically \"fills in\" the micro-cracks in a dry barrier, allowing the Green Tea’s catechins to neutralize the oxidative stress from urban pollution. It doesn't just soothe; it actively \"repaves\" the skin's resilience, ensuring a high-definition, calm finish that stays hydrated all day.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBest For:\u003c\/strong\u003e Deleting \"The Sensitivity Flare.\" The ultimate choice for anyone with easily irritated skin, post-sun sensitivity, or those using active acids who need a potent, non-stinging layer to physically \"cool down\" their complexion.\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":48043262378232,"sku":"10255268001","price":17.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0786\/5804\/4152\/files\/304_0361b1e6-c624-46c3-86c7-164c01d5a4ca.png?v=1773215709"},{"product_id":"beauty-of-joseon-revive-eye-cream-ginseng-retinal","title":"Revive Eye Cream Ginseng + Retinal","description":"\u003cp data-path-to-node=\"1\"\u003e\u003cb data-path-to-node=\"1\" data-index-in-node=\"0\"\u003eDeploy a time-reversing \"Biological Clock\" to physically re-stitch the delicate infrastructure of your eye contour while you sleep.\u003c\/b\u003e\u003c\/p\u003e\n\u003cp data-path-to-node=\"1\"\u003eThe \u003cb data-path-to-node=\"1\" data-index-in-node=\"136\"\u003eBeauty of Joseon Revive Eye Serum\u003c\/b\u003e functions as a \"Dermal-Elasticity Architect,\" specifically engineered to address the loss of protein and collagen that leads to \"creasing\" and hollowing. By merging 1,000 years of Hanbang (traditional Korean medicine) wisdom with advanced retinal stabilization, it physically \"resurrects\" the skin’s structural bounce, ensuring your eyes look sharp, rested, and biologically younger.\u003c\/p\u003e\n\u003cp data-path-to-node=\"2\"\u003e\u003cb data-path-to-node=\"2\" data-index-in-node=\"0\"\u003eWhy it’s a Real Gem:\u003c\/b\u003e It’s a \"Liposomal-Retinal Specialist.\" While traditional retinol can be unstable and irritating for the thin eye area, this formula uses a \"Stabilized-Delivery\" philosophy. It features a 2% Liposomal Retinal (0.02% active)—a form of Vitamin A that converts 11x faster than standard retinol—physically \u003cb data-path-to-node=\"2\" data-index-in-node=\"322\"\u003e\"locked\" inside lipid capsules\u003c\/b\u003e to ensure deep penetration with zero \"retinol-burn.\" Combined with 10% Ginseng Root Extract, it doesn't just treat wrinkles; it actively \"re-energizes\" the micro-circulation of the eye area, physically \"erasing\" the dull, sunken look of chronic fatigue.\u003c\/p\u003e\n\u003cp data-path-to-node=\"3\"\u003e\u003cb data-path-to-node=\"3\" data-index-in-node=\"0\"\u003eBest For:\u003c\/b\u003e Deleting \"The Shadow-Crease.\" The ultimate choice for those with fine lines, \"crow’s feet,\" or a loss of orbital density who need a professional-grade system to physically \"reset\" their eye-contour tension.\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":48264257470712,"sku":"10255338635","price":17.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0786\/5804\/4152\/files\/393.png?v=1776839234"}],"url":"https:\/\/kbeautyrealgems.com\/collections\/beauty-of-joseon.oembed","provider":"K-Beauty Real Gems","version":"1.0","type":"link"}